Avec plaisir
Branding

Avec Plaisir

Visual Identity

work in progress

Avec Plaisir is a project - I am currently working on in partnership with Jackeline Mess - for a French p√Ętisserie. Our role is to create the branding and the identity of their flagship products: coffee, chocolate and cookies. We developed color themes and illustrations for each of them.

In between our soft organic and floral shapes women are eating or drinking. "Avec Plaisir" which means "with pleasure", stands for the appreciation of the little pleasure in life. The hidden message for my work partner and I, is "eat what you like, do what you like." Here you can have a first look on the products.

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