I have been in charge of the NIVEA Deutschland Instagram and Facebook's visual language and strategy from 2017 to the end of 2018. Our aim was to improve the visibility, the content reaches and the loyalty of the users. We have been challenging the brand by providing new styles, colors, perspective and trends. My team and I grabbed the latest updates of platforms to communicate and better understand our target group. Likes and engagments per post doubled during a year. We have produced daily posts and campaigns.
I was in charge of the whole process: thinking about new strategies and concepts, finding the perfect styling and accessories, shooting and finalizing the pictures.